Coming soon · 2026

Your buyers are asking AI who to choose. Do you know what it tells them?

Vizalytic is a new research firm that measures what AI assistants tell buyers about your brand and your competitors — and shows you how to bend the algorithm in your favor.

Illustration. Firm names are fictional.

The challenge

AI has become the first stop in the buying decision.


It answers before you're in the room.

Buyers ask an AI assistant for options and get a confident shortlist before they visit your website or speak to your team.

Its answers aren't fixed.

Ask the same question twice and you can get different brands, in a different order, for different reasons.

Most brands can't see any of it.

There is no ranking to check and no report to pull. What AI tells your buyers about you is invisible from the outside.

What Vizalytic does

Measure it. Understand it. Bend it in your favor.


01

Measure

What AI assistants tell your buyers about you and your competitors.

02

Understand

Why: which topics work for or against you, and which sources AI draws on when it talks about you.

03

Act

A clear brief on what to say and where to say it, so AI has better material to work with. Your team or your agency does the work; we measure whether it's working.

Research and strategy built on a new methodology — designed by a survey methodologist with 15 years of research for marketing, communications and business leaders.

Who it's for

Wherever buyers ask AI to help them choose.


Consumer and B2B. If a decision starts with a question to an AI assistant, it can be studied.

Business software
Which security platforms should a mid-size bank consider?
Professional services
Who are the best firms for a supply-chain audit?
Consumer products
What's the most reliable SUV for a family of five?
Financial services
Which brokerage is best for a first-time investor?
Healthcare
Where should I go for a knee specialist near St. Louis?
Higher education
Which MBA programs are strongest in analytics?
Employers
What are the best companies to work for in fintech?
Travel and destinations
Where should we go for a week in Europe in October?

Who is behind it

Built by a researcher, for the people who answer to the numbers.


Ryan Tandler

Founder

  • Statistician, Social Scientist & Research Methodologist
  • Marketing & Communications Strategist
  • Messaging & Influence Expert

Ryan has spent fifteen years measuring how people form opinions and make choices: in public opinion polling, in corporate reputation research, at FleishmanHillard, and as a research director at Gartner. His research has been featured in Harvard Business Review. He designs and delivers every Vizalytic study himself.

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Launching in 2026.

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