It answers before you're in the room.
Buyers ask an AI assistant for options and get a confident shortlist before they visit your website or speak to your team.
Vizalytic is a new research firm that measures what AI assistants tell buyers about your brand and your competitors — and shows you how to bend the algorithm in your favor.
The challenge
Buyers ask an AI assistant for options and get a confident shortlist before they visit your website or speak to your team.
Ask the same question twice and you can get different brands, in a different order, for different reasons.
There is no ranking to check and no report to pull. What AI tells your buyers about you is invisible from the outside.
What Vizalytic does
What AI assistants tell your buyers about you and your competitors.
Why: which topics work for or against you, and which sources AI draws on when it talks about you.
A clear brief on what to say and where to say it, so AI has better material to work with. Your team or your agency does the work; we measure whether it's working.
Research and strategy built on a new methodology — designed by a survey methodologist with 15 years of research for marketing, communications and business leaders.
Who it's for
Consumer and B2B. If a decision starts with a question to an AI assistant, it can be studied.
Which security platforms should a mid-size bank consider?
Who are the best firms for a supply-chain audit?
What's the most reliable SUV for a family of five?
Which brokerage is best for a first-time investor?
Where should I go for a knee specialist near St. Louis?
Which MBA programs are strongest in analytics?
What are the best companies to work for in fintech?
Where should we go for a week in Europe in October?
Who is behind it
Ryan Tandler
Founder
Ryan has spent fifteen years measuring how people form opinions and make choices: in public opinion polling, in corporate reputation research, at FleishmanHillard, and as a research director at Gartner. His research has been featured in Harvard Business Review. He designs and delivers every Vizalytic study himself.
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